Sometimes Making Videos Can Be a Hassle, So I Blog Instead: Here’s Why

In an age where video content reigns supreme, it might seem counterintuitive to choose blogging over producing videos. After all, YouTube boasts over 2 billion logged-in monthly users, and platforms like TikTok have redefined how we consume content. Yet, I have found immense value and satisfaction in blogging, often opting for the written word over video production. Here’s why!

1. Less Time-Consuming

Creating videos can be a time-consuming process. From brainstorming ideas, scripting, filming, editing, and finally publishing, each step requires considerable effort and a variety of skills. Blogging, on the other hand, allows for a more streamlined process. I can write my thoughts, take a few minutes to edit, and hit publish without needing to set up cameras, lighting, or sound equipment.

2. Lower Production Costs

Let’s face it: high-quality video production isn’t cheap. You need a decent camera, microphones, editing software, and sometimes even props or costumes. Blogging can be done with just a computer and internet access. Plus, there’s no need to invest in fancy equipment or renting spaces. This makes blogging accessible, regardless of budget.

3. Reach a Different Audience

While video content attracts various age groups, there are still many people who prefer to read. Blogging allows me to connect with those who enjoy diving deeply into a topic and processing information at their own pace. Not everyone has time to sit down and watch a video, but many can skim through a blog post during their lunch break or while commuting.

4. Easier to Update

The beauty of blogging lies in its adaptability. If I realize I need to add information or correct a mistake, updating a blog post is straightforward. In contrast, once a video is uploaded, significant changes often require re-editing and re-uploading, which can be a hassle. With blogging, I can guarantee that my content is accurate and up-to-date without a monumental time investment.

5. SEO Benefits

Search engine optimization (SEO) plays a vital role in driving traffic to my content, and text-based content is often more searchable than videos. By incorporating keywords, tags, and engaging titles in my blog posts, I can increase their chances of being found via search engines. While video content can rank well, it often requires an additional level of expertise in optimizing YouTube channels, thumbnails, and descriptions.

6. Writing as a Form of Expression

For many, including myself, writing can be an incredibly fulfilling form of expression. It allows for reflection and the opportunity to articulate thoughts in a way that feels authentic and personal. While I appreciate the visual storytelling in video, writing gives me the chance to hone my craft and present my ideas in a manner that resonates with both me and my audience.

7. Building a Community

The blogosphere fosters a unique sense of community. Readers can leave comments, share their thoughts, and engage in conversations with me and one another. It creates a space for dialogue that's often different from the comments sections on video platforms, where discussions can become overwhelming or lost in a sea of replies. Blogging invites thoughtful engagement and connections with readers.

8. Freedom to Explore Diverse Topics

In blogging, there are few limits when it comes to exploring various topics. From personal experiences to in-depth research, I can write about anything that piques my interest without being tied to a specific format. Video, on the other hand, often requires a more polished presentation and a clear target audience to be effective.

In conclusion, while video content has its undeniable merits and a powerful place in today’s digital landscape, I find blogging to be more suitable for my needs. The time efficiency, cost-effectiveness, ease of updates, and the ability to connect deeply with an audience make it a rewarding choice. So, as the saying goes, sometimes less is indeed more. I may be putting aside the camera for now, but the written word continues to thrive!